In my mind,
Lilly Pulitzer is synonymous with two things: summer and sororities. As a born
and bred New York, I have a tendency to rebuff all things that aren’t black.
However, as someone who has spend the majority of my summers in the Hamptons
(or the island of Ralph Lauren and Tory Birch), I’ve developed a bit of a soft
spot for her preppy prints which have the power of evoking that early-summer sunny
disposition… even in the midst of a rainstorm.
Sadly, the
world lost a piece of that lit-from within personality when Pulitzer passed
away a few weeks ago at the age of 81.
Her story has been rehashed many times, but it’s non-the-less impressive
considering her unique initiation into the industry and the lasting legacy she
is sure to leave.
Born to a
wealthy family on Long Island, Pulitzer grew up with some of America’s most
prominent future socialites including the likes of Jackie Kennedy and C.Z.
Guest (Jackie was the first to bring Pulitzer’s clothes into the public eye
when she donned a signature Lily print for a spread featuring the first-family published
in LIFE magazine.) Pulitzer went on to marry Peter Pulitzer (of those Pulitzers) in ’52 whom she settled
with in Palm Beach and went on to have three kids with before they were
divorced in ’69. Somewhere along the way, Lilly dealt with bouts of depression,
which her doctor attributed to her lack of purpose as a stay at home mom. After
spending time in a mental institution, Pulitzer tried to deal with her illness
by finding new ways to occupy her time.
Her quest
for fulfillment led her to take over a juice stand in Palm Beach, FL. What
started as a fun hobby for the wealthy wife of a citrus farm owner turned into
a lucrative career path. In attempts of concealing a few of the many stains she
acquired on the job, Pulitzer started having her own dresses made with
specially printed fabrics that were loud enough to make any accidental
splashing appear as if it have been a part of the fabric.
Her
whimsical prints and beachy aesthetic have since inspired thousands of women to
dance barefoot in the sand. That famous motto of hers, “life’s a party, dress
like it!” goes hand in hand with her carefree lifestyle that she was able to share
with anyone who walked into one of her stores or bought one of her dresses. Although
at some point her company (in my mind at least) took a wrong turn and proceeded
down the southern university town rout (one of the most common look for a girl
at my North Carolina high school, for example, was a Lilly Pulitzer skirt, a
Michael Stars top, one or two strands of pearls, and tan boat shoes.
#notchictothenextlev). When done right, however, a Lilly dress has the same
potential allure as do thoughts of summer vacation. When a woman buys a Lilly
dress, it’s not the garment she’s after- it’s the Lily Pulitzer way of life.