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Men's Swimwear- New Shapes, New Styles



Men’s swimwear is definitely becoming more and more fashion-forward. People are gradually turning away from baggy board shorts and looking to brands that display a little refinement in their cut and shape. But why is this happening now?
One argument is that we’re influenced by stars and celebrities more than ever before. Who can forget Daniel Craig’s trunks in Casino Royale? Moments like these are crucial to sparking new trends and inspiring the public to try something different.
Another interesting point is that with straitened financial circumstances for many of us, the childish look of board shorts is becoming inappropriate – instead, men wish to convey professionalism and responsibility even in their leisure wear. On a beach wedding weekend, or a company activity vacation, making the right impression is still tremendously important, and the desire to be taken seriously is reflected in a more sober choice of attire.
Writing about the financial success that these trends have brought to the industry, Ray Smith of the Wall Street Journal says: “Sales of men’s swimwear rose 14% in the 12 months ending in February, to $522.6 million from 459.9 million”. These statistics come during the rise of the leaner, slimmer look – surely evidence that the new cuts have struck a chord with consumers.

Online sites have reflected this in their summer swimwear ranges – swimwear for men at Very, for instance, is embracing new styles with pieces like these Gant Magnolia Swim Boxers. With a shorter length and subtle flower pattern, it promotes the length of the leg while flattering the man who wants to move away from a baggier style.
And for those who can’t quite stretch to a designer budget, there are these star-patterned swim shorts from Oiler and Boiler – and the best part is that they come with a free pair of flip flops to complete your beach wardrobe! With a huge range of new swimwear styles on the market, there’s something to suit every man, so you can enjoy your summer break without worrying about what to wear by the poolside!Men’s swimwear is definitely becoming more and more fashion-forward. People are gradually turning away from baggy board shorts and looking to brands that display a little refinement in their cut and shape. But why is this happening now?

One argument is that we’re influenced by stars and celebrities more than ever before. Who can forget Daniel Craig’s trunks in Casino Royale? Moments like these are crucial to sparking new trends and inspiring the public to try something different.
Another interesting point is that with straitened financial circumstances for many of us, the childish look of board shorts is becoming inappropriate – instead, men wish to convey professionalism and responsibility even in their leisure wear. On a beach wedding weekend, or a company activity vacation, making the right impression is still tremendously important, and the desire to be taken seriously is reflected in a more sober choice of attire.
Writing about the financial success that these trends have brought to the industry, Ray Smith of the Wall Street Journal says: “Sales of men’s swimwear rose 14% in the 12 months ending in February, to $522.6 million from 459.9 million”. These statistics come during the rise of the leaner, slimmer look – surely evidence that the new cuts have struck a chord with consumers.

Online sites have reflected this in their summer swimwear ranges – swimwear for men at Very, for instance, is embracing new styles with pieces like these Gant Magnolia Swim Boxers. With a shorter length and subtle flower pattern, it promotes the length of the leg while flattering the man who wants to move away from a baggier style.
And for those who can’t quite stretch to a designer budget, there are these star-patterned swim shorts from Oiler and Boiler – and the best part is that they come with a free pair of flip flops to complete your beach wardrobe! With a huge range of new swimwear styles on the market, there’s something to suit every man, so you can enjoy your summer break without worrying about what to wear by the poolside!


13 comments:

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Caroline Mason: 21. Native New Yorker (and one time North Carolinian). Assistant to Derek Blasberg. Just a girl who is OCD about all things fashion, drinks way too much coffee, and has an affinity for late night talk shows and travel books. FIT class of 2016. Previously with Karla Otto PR, Lori Goldstein and Lester Garcia.

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