Magic, Merriment & Mistletoe
Kate Spade New York and Tiffany & Co. are here to remind us of the true spirit of the holidays- spending time with your loved ones (especially if they just happen to be “really, really, ridiculously good looking”). Both brands chose to spotlight real-life relationships of the beautiful people for their respective holiday campaigns.
The self-proclaimed siblings, supermodel Karlie Kloss and Vanity Fair’s Derek Blasberg (who is also my boss!), pose together in the back of a limousine for their first-ever joint campaign. Shot by Emma Summerton, the images provoke scenes of a night on the town, city streets trimmed with fairy lights, and festive glasses of pink champagne on the dance floor.
The individual portraits feature Kloss and Blasberg sharing a glass of bubbly with their pooches Joe and Monster, respectively. To align its social push with the brands theme of ‘individuals leading interesting lives’, they portray characters that will surely linger in the minds of anyone who’s had the pleasure to meet them.
The Tiffany & Co. holiday ads are a significant departure from previous marketing strategies. Choosing to highlight their new focus on authenticity, they rounded up a number of famous faces and their real-life family to star. One version features model Anja Rubik being surprised by her husband Sasha Knezevic (also a model) with that famous little blue box. Another edition shows us three adorable brothers, child models Elijah, Kieran and Braden Crothers, perfectly expressing the sheer, unbridled anticipation of a kid on Christmas morning.
The Tiffany ads, which were shot by Mario Sorrenti and styled by Edward Enninful were conceptualized by New York’s Ogilvy & Mather. Their tagline, ‘Joy Comes Out of Blue’ stands out against previous seasons as the Tiffany team chose to start focusing on actual relationships and the pure joy and warmth that comes with them.
While I am still drawn to the material luxuries of other holiday campaigns, these ads remind me to be grateful for the people I already have. Sometimes, instead of constantly seeking out the newest or the trendiest, it’s wonderful to go back and visit the things and the family we’ve already fallen in love with.