H&M may be best known for its low budget knockoffs, but he Swedish company has finally turned towards high fashion for their upcoming collections. These pieces will be making their debut in select stores for the Fall '09 collection. hundreds of as-yet-undisclosed pieces will be featuring bold shapes, '80s inspired layering, leather, and even lace. The collection is modeled by the french born internationaly rising star Sigrid Agren. Recently H&M has also been reaching out to a broader client base in the fashion world. H&M does this by teaming up with well known designers to create limited time only lines at the prices their current customers are able to afford, even in times when the economy is as awful as it is right now. Previous collaborations H&M had with designers have included: Matthew Wiliamson, Karl Lagerfeld (designer of Chanel, Fendi, and Karl Lagerfeld), Roberto Cavalli, Voktor &Rolf, Madonna, Stella McCartney, and Comme Des Garcons. Their most recent and exciting collaboration is with famed shoe designer Jimmy Choo. Jimmy Choo (real name: Jimmy Chow) got his start in 1988 when VOGUE did an eight-page spread on the designer and his high-quality shoes. Jimmy Choo shoes are normally $500-$1000 and up, but the designers H&M line (which is not actually designed by Choo -he is now retired but he still represents the brand) will feature 12 different styles of shoes with prices ranging from $55- $138 and bags who's average price is $276. The line is described to be "a fun accessible flash for a moment in time". I am already looking forward to shopping for my fall pieces even we are still is summer.
My favorite: (the one on the right)