Ever sense Prada opened their doors in Milan,Italy-1913 their ads have always been able to give something different and new to the fashion industry. This year the Italian fashion house has gone even farther with their recently launced A/W 2009-2010 ad for the accessory collection. This unique darker ad was shot by famed fashion photographer Steven Meisel, who in addition to working with American and Italian Vogue, has done all of the brand's ad campaigns sense 2004. This new accessory collection includes many trendy items such as luxe cutout boots as well as seemingly timeless quaint clutches and smart glasses. The ad features four models: Katlin Aas (who opens and closes for this seasons Prada shows), Julia Hafstrom, Kendra Spears (20-year who is supposed to be the main focus of the ad), and Ymre Stiekema. This ad is edgier than others including other ones previously shot by Steven Meisel for Prada because of its edgier take on the collection. It is shot with the girls posing as fisher women in 'black waters'. The black waters and boats as well as heavy dark makeup create a backdrop for the clothing and accessories so that they are able to stand out and look as dramatic as possible to the consumers. The ad also stands for the darker times of the economy right now featuring the products as a light in the dark. All in all the A/W 2009-2010 is a bit of everything we need for this coming season's in.