Alberta Ferretti - Fall 2010

Alberta Ferretti knows who she is and even better, she knows who her target consumer is. She knows what she wants and she is ready to give it to them, for a profit of course. Her ever popular girly (admittedly a few pieces were a bit too girly for my taste) with a little edge dresses and skirts continued to wow the rows in Milan. Although there wasn't very much specifically Italian about it except that Alberta is Italian. Her collection could have fit in better in Paris RTW or even New York.

She opened with a nude dress similar to the one by Marc Jacobs that Alexa Chung wore to the CFDA awards. There lots of nice soft flowy fabrics and silhouettes that have a very relaxing element to them perfect for a weekend vacation. There wasn't any thing that stood out about the collection but overall it was lovely with low waist lines, tons of jewels on the clothing, some fur here and there, and opauge sheers almost everywhere. And lets not forget those darling little booties worn by all the models in different styles.

My favorite dresses were the marvelous ones fit for a princess at the end with the intricate gathering combined with the one shoulder strap made of black velvet. And those dramatic floor length gowns at the end? No doubt they will all end up on some undeserving red-carpet very soon.

Highlights: