As Alice + Olivia grows older as a brand it keeps gaining and gaining more customers because of their adorable designs that every girl wants to have. Its main client base are teenage girls and 20-something 'cool party girls'. All the dresses are cute, sexy, and fun by using feathers, leather, fringe, coats, layers and tons of other timeless things that have just so many elements of it that they become trendy but non-dateable. I would wear every piece from the fall 2010 collection.
This season the brand did some growing up getting much bolder statement pieces than previous seasons. There were some obvious Alice in Wonderland type pieces that probably came about during the craze surrounding the Tim Burton movie before anyone actually saw the movie - like the little top-hats all the models were wearing in different shapes and sizes. All in all, Alice + Olivia is growing into such a desirable brand she barely needed to have a party/presentation to get people to buy the clothes. The brand is sure to keep getting more and more popular each time designer Stacey Bendet Eisner puts out another most wanted collection.