One of my favorite Russian models, Natalia Vodianova, has come out with her own eponymous lingerine and RTW line with Etam. Her line will be released twice a year under the title 'Natalia pour Etam.' Judging by how she always looks in their campaignes, her looks will be killer.
but why do super models keep coming out with lingerine lines? Can't they just join the VS angles (again in Natalia's case). I hear no one can beat their offers.
The brand quietly closed it's doors in the UK a few years ago but has made a comeback with a revamped website.
A representative describes changes to their image: "Whereas before Etam was the go-to place for reliable basics, it now has a completely new product range in terms of higher quality and style, and will be the only affordable sexy, sophisticated French lingerie brand in the UK."
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