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Where Troubles Melt Like Lemon Drops

'Where Troubles Melt Like Lemon Drops' W magazine October 2010.

As you can imagine, this editorial is set around The Wizard of Oz - the part before she goes to Oz and is on the farm. But it became more of a mash up of a few classic children's stories, starring Karlie Kloss as a modern day Dorothy.
What this editorial reminds me of - most W editorials in fact- is how styling is a form of art. The designer has a vision when he/she creates a collection, but it would be terribly dull if magazines just took pictures of one collection in each editorial. Thats where the stylist comes in with their own vision to communicate working with certain pieces from different collections in their own contexts.

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Caroline Mason: 21. Native New Yorker (and one time North Carolinian). Assistant to Derek Blasberg. Just a girl who is OCD about all things fashion, drinks way too much coffee, and has an affinity for late night talk shows and travel books. FIT class of 2016. Previously with Karla Otto PR, Lori Goldstein and Lester Garcia.

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